by Vivek Subramanian, Partner, Goodwater Capital

What if you could master a new skill in the time it takes to brew your morning coffee?

That’s exactly what three founders are making possible for millions of Indians hungry to upskill and transform their careers. While scaling services at KukuFM in 2019, Rohit Choudhary, Keertay Agarwal, and Yash Banwani spotted a massive gap: India’s aspiring middle class desperately wanted educational content, but everything available was either in English or took hours to consume.

The 3-Minute Learning Engine

Seekho delivers high-quality educational content through bite-sized 3-5 minute video episodes. Think of it as the Netflix of skill-building, but instead of binge-watching shows, users binge-learn everything from YouTube growth strategies to stock market basics, freelancing tips to government scheme navigation. With over 10,000 short-form videos in Hindi and regional languages, the platform has cracked the code on making learning as addictive as scrolling through social media, but infinitely more valuable.

What started as a simple observation at KukuFM has transformed into India’s fastest-growing edtech platform. The founders recognized that working professionals and small business owners in tier 2 and 3 cities had pockets of time throughout their day, but no way to use those moments productively. Seekho fills those gaps with vetted content that delivers real value in minutes, not hours.

Why India Needs This Now

Three massive tailwinds are converging to create a once-in-a-generation opportunity:

  1. The Digital Transformation: India has undergone a complete digital shift. Almost all aspects of life, from buying groceries to financial transactions and now education, have moved to digital platforms.
  2. The Smartphone Revolution: With 800 million smartphone users spending an average of 7-8 hours daily online, Indians are consuming content at unprecedented rates.
  3. The UPI Payment Breakthrough: India’s unified payment interface has revolutionized the subscription economy. What was once limited to just 20-30 million credit card users has now opened up to 800 million Indians through UPI Autopay.

The Indian edtech industry is projected to reach nearly $30 billion by 2030. Subscription revenues have exploded from near-negligible levels five years ago to a $2.5 billion pool today. Seekho is positioned to capture a significant share of this exploding market.

Traction That Speaks Volumes

The numbers tell a compelling story:

  • 25 million monthly active users trust Seekho for their learning journey
  • 60% quarter-over-quarter growth demonstrates momentum
  • Platform delivers 10,000+ short-form videos in Hindi and regional languages
  • Available via monthly and annual subscriptions, making premium content accessible

But here’s what really caught our attention: users consistently told us they chose Seekho over YouTube because they were tired of wading through clickbait to find genuine learning content. Examples include a real estate agent who learned to scale inbound leads through Meta, a sales executive staying current on new technologies, and small business owners mastering Instagram marketing to grow their customer base. The common theme? Seekho’s content is vetted, time-efficient, and immediately applicable to real-world challenges.

The Founding Team: Built for This Moment

The Seekho story begins with three friends who’ve known each other for over 12 years. Rohit and Keertay first met while preparing for India’s most competitive engineering entrance exam, later reuniting with Yash at IIT Kanpur, where they lived in the same hostel. Their complementary skills emerged through years of collaboration: Rohit’s product intuition, Keertay’s content expertise, and Yash’s technical prowess.

Their breakthrough insight came while working at KukuFM. They noticed millions of Indians consuming audio content in regional languages but struggling to find practical, skill-based education. “At Seekho, our mission is to make learning fun and easy for everyone regardless of language, location, or background,” says Rohit. “We believe learning should be relevant, bite-sized, and accessible in the palm of your hand.”

What sets this team apart is their deep understanding of Bharat (the India beyond metros). Their customer-centric approach has enabled remarkable growth. The team connected with over 2,000 users and met almost 50 in person to deeply understand their needs. The funds from this round will accelerate new content formats and AI-first solutions.

Why Goodwater

We’re proud to join this $28 million Series B round led by Bessemer Venture Partners, alongside Lightspeed Venture Partners and Elevation Capital. Seekho chose to have Goodwater participate because we bring global expertise in scaling world-class consumer tech companies.

At Goodwater, we back founders building digital utilities that solve everyday problems for billions of people. Education is the ultimate utility; it transforms lives, creates opportunities, and drives economic mobility. Our experience supporting companies as they scale from regional champions to global platforms is why we’re excited to support Seekho’s next chapter.

As Rohit puts it: “Learning pulls people out of poverty, powers innovation, and drives economic growth. At Seekho, we’re building for this very reality for millions of Indians — with content that’s short, practical, and made for the real world. We aim to get users from inquiry to mastery as efficiently as possible. Because learning shouldn’t feel like scrolling. We just want to help you learn fast.”

Join the Mission

India’s appetite for learning is insatiable. If you’re passionate about democratizing education and building the future of skill development, Seekho is hiring across engineering, content, and growth roles.

Get involved:

Vivek Subramanian is Partner & Chief Product Officer at Goodwater Capital, where he leads India investments. Goodwater’s India investments include Zepto, PocketFM, Teachmint, Stage, and Seekho. Prior to Goodwater, Vivek held product and growth leadership roles at Coupang, Sonder, and Oracle.