Track the Consumer Tech Market. Prepare for Your Raise

Founders often ask us these questions: What does best-in-class growth look like? Are we ready to raise? What valuation applies to a consumer app company like ours?

You can find generic valuation data on Carta. You can track app rankings on data.ai. You can read market reports from dozens of sources. But no existing tool connects usage growth to actual fundraising outcomes for consumer companies specifically.

Sonar is our attempt to answer those questions with data. It’s a publicly available founder dashboard that brings consumer-specific valuations by stage, usage growth at the time of fundraising, and deal activity into one view, so you can decide when to run a process and how to price it.

With Goodwater Sonar, you get:

  • Valuations and deal size by stage showing current median valuations and trends over time for consumer companies only.
  • Growth at raise revealing the median and 75th percentile MAU growth rates that companies actually had when they raised Seed, Series A, and Series B rounds. Real benchmarks from real raises.
  • Deal activity and sizes comparing current market conditions to pre-pandemic baselines so you understand the broader fundraising environment.
  • Top movers highlighting the fastest-growing consumer companies across stages to help you spot emerging trends and competition.

Your Playbook for Fundraising Success

Sonar gives you four critical advantages:

  1. Scan the market. Track where capital is flowing. Understand the fundraising landscape before you pitch.
  2. Time your raise. Compare your MAU growth over the last 90 days to the median and P75 benchmarks for your stage. Know whether to start conversations now or push for another sprint first.
  3. Price your round. See where consumer valuations actually sit today by stage. Adjust your ask based on where your growth ranks among peers.
  4. Back up your story. Export charts that show your performance versus your cohort. Give investors the context they need in a format they recognize.

Actionable Data, Every Quarter

Sonar updates quarterly with new fundraising data and the latest growth leaders. The charts give you helpful visuals for your deck and investor conversations.

We built Sonar because consumer tech is what we do. For over a decade, Goodwater has focused exclusively on consumer technology companies. We’ve seen what it takes to raise successfully at every stage, and now we’re making some of those benchmarks available to every founder building in consumer.

Start Exploring Today

Explore Sonar now to see where you stand in the current market.

Want to stay ahead of the market? Subscribe below for quarterly updates and deeper insights on consumer tech fundraising trends.

Ideas on how to make this more valuable? Reach out to our team info@goodwatercap.com. We built this for you, and we want to make it better.